The following is a logo Armando Vega designed for “PeoplePeople”, a people consulting business. Below is the brief:

“We are a people consulting business. We work with organisations to deliver projects and change around their people. We are also offer recruitment services. We are a global business with consultants and projects all over the world. We are a young business and want to feel different and untraditional. We want our clients to feel like they are working with a special company.”

The client wanted a sophisticated and luxurious font that conveyed some sort of femininity. This logo conveys that this company is all about the people consultation business by the clever chat boxes for O’s in “People People”. The purple signifies wisdom, femininity, and luxury while the blue ties these qualities to a trustworthy and reliable business.